The actor Irrfan Khan says the Indian film industry needs to improve the way it does its marketing. "There are few areas we still need to work on, like strategies related to the release of a film. The way it is planned in America, we still need to find that system," said the actor, who stars in Ang Lee's latest film, Life of Pi. "For example, they really work on what kind of audience is going to watch a film and they release accordingly." Khan became a prominent face in international cinema after roles in films such as Warrior, A Mighty Heart, New York, I Love You and Slumdog Millionaire.
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